Jaguar "The Art of performance" driving event

A personalizable film for social media use on the European driving event. The visitors on the event were able to be part of the film by using a greenbox and CGI interiors. And are shown as race drivers on this drift film...

In addition a teaser campaign and commercial for the UK market were produced on 4 shoot days on the race track in Portimao.

Director: Matt Berndt
Prod: Frankfurt Films
Agency: Spark 44 London and Frankfurt